Buying Diamonds on Valentine’s Day:3 Things Every Valentine’s Day Diamond Shopper Needs to Know

Boston, MA (FPN) –  January 11, 2010 — It’s January now, and for many men, that means the same thing: Valentine’s Day is fast approaching.  For some, this presents another opportunity to let your beloved know how much she means to you.  For others, this means  that you have another chance to make up for your substandard Christmas gift.

In either case, your best chance for success is to get your beloved diamond jewelry.  Diamond jewelry is the best and clearest way to let your wife, fiance, or girlfriend know just how much you love them.  But with anything so expensive, and perhaps especially with diamonds, you need to fully educate yourself before you buy.  There are many unscrupulous jewelry sellers out there just waiting to prey on the uneducated diamond consumer.

Here are some quick tips to ensure that you get the best quality diamond available at the best price possible:

1) Buy online.  I know it might sound frieghtening spending thousands of dollars on a small piece of jewelry without seeing the actual product.  But the simple fact is that there are dozens of very highly regarded websites selling high quality diamond jewelry these days.  Each one is significantly cheaper than your typical bricks & mortar diamond jewelry establishment and the quality is usually nicer.

2) Don’t go overboard with diamond color and diamond clarity.  Out of the “four Cs” of diamond grading that everyone learns about, the two that least affect the physical appearance of the diamond are color and clarity.  Differences between adjacent color grades are extremely fine, and usually cannot be detected when the diamond is set face-up in jewelry.  The range of color that best balances a white appearance with value is H-I.  Likewise with clarity - once a diamond is clean to the naked eye, there is no added benefit to the diamond’s beauty to upgrading in clarity.  A diamond can’t become more “eye-clean.” It either is, or it isn’t.  So your best bet is look for an SI1 or SI2 diamond clarity graded stone.

Following these tips, your are sure to have a happy (and successful!) Valentine’s Day!

TruthaboutDiamonds.com is the premier source for honest and objective advice about buying diamonds.

OnBrand24 Inbound Call Center Launches New Telemarketing Blog

BEVERLY, MA, Nov. 16, 2009 – OnBrand24, a full-service domestic inbound  call center providing exceptional outsourced customer service around the clock, today announced the launch of a blog that will examine new call center trends, techniques and practices.

The blog – Call Center Central – is the creation of Mark Fichera, CEO of OnBrand24, a noted call center strategist and telemarketing industry thought leader.  His first post, discussing the use of domestic and offshore call centers, went online November 12.

“The call center industry is changing rapidly,” said Fichera, “and companies need a forum focused on emerging telemarketing strategies, technologies and techniques.  That’s what Call Center Central is designed to do, while also generating a fertile exchange of ideas and industry best practices.”

For the past 20 years, OnBrand24 has provided inbound and outbound call center services for clients worldwide.  Leveraging state-of-the-art technology infrastructure investment, OnBrand24’s proven telemarketing methodology is quickly configured to the marketing and sales strategies of individual companies.  OnBrand24 clients include Fidelity, SAPPI Fine Paper, Network Health, Liberty Mutual and Virgin Health Miles. The company boasts many long-term client partnerships as a result of its 24/7 unconditional consistency, dedication and loyalty.

About OnBrand24

OnBrand24 is a full-service domestic call center that provides exceptional outsourced customer service around the clock for clients in a wide range of vertical markets. The company offers order processing, customer service, help desk support, lead generation and appointment setting services, as well as collateral fulfillment.  OnBrand24 prides itself on assuming the brand of each of its customers by mastering the products, goals and culture integral to those businesses.  OnBrand24’s experienced and dedicated agents work diligently to reflect the personality and philosophy of the companies they represent. For more information, please visit us on the Web at www.onbrand24.com.