Buying Diamonds on Valentine’s Day:3 Things Every Valentine’s Day Diamond Shopper Needs to Know
Boston, MA (FPN) – January 11, 2010 — It’s January now, and for many men, that means the same thing: Valentine’s Day is fast approaching. For some, this presents another opportunity to let your beloved know how much she means to you. For others, this means that you have another chance to make up for your substandard Christmas gift.
In either case, your best chance for success is to get your beloved diamond jewelry. Diamond jewelry is the best and clearest way to let your wife, fiance, or girlfriend know just how much you love them. But with anything so expensive, and perhaps especially with diamonds, you need to fully educate yourself before you buy. There are many unscrupulous jewelry sellers out there just waiting to prey on the uneducated diamond consumer.
Here are some quick tips to ensure that you get the best quality diamond available at the best price possible:
1) Buy online. I know it might sound frieghtening spending thousands of dollars on a small piece of jewelry without seeing the actual product. But the simple fact is that there are dozens of very highly regarded websites selling high quality diamond jewelry these days. Each one is significantly cheaper than your typical bricks & mortar diamond jewelry establishment and the quality is usually nicer.
2) Don’t go overboard with diamond color and diamond clarity. Out of the “four Cs” of diamond grading that everyone learns about, the two that least affect the physical appearance of the diamond are color and clarity. Differences between adjacent color grades are extremely fine, and usually cannot be detected when the diamond is set face-up in jewelry. The range of color that best balances a white appearance with value is H-I. Likewise with clarity - once a diamond is clean to the naked eye, there is no added benefit to the diamond’s beauty to upgrading in clarity. A diamond can’t become more “eye-clean.” It either is, or it isn’t. So your best bet is look for an SI1 or SI2 diamond clarity graded stone.
Following these tips, your are sure to have a happy (and successful!) Valentine’s Day!
TruthaboutDiamonds.com is the premier source for honest and objective advice about buying diamonds.