Marketing Medical Devices With New Free Toolkit from Wakefly
November 16, 2009 WESTBOROUGH, MA – Wakefly, an innovative, award-winning Web development and online marketing agency (http://www.wakefly.com), today announced the successful introduction of a campaign for medical device companies designed to educate professionals on how to drive and convert qualified website traffic.
As an integral part of the campaign, Wakefly offers an Internet lead generation toolkit. This kit provides practical information and advice on information architecture and usability, including:
1. How to arrange home page elements to lead visitors deeper into your site
2. Layouts for sub pages proven to maximize lead conversion rates
3. Tips on developing offers that will appeal to a wider range of visitors
4. Explanations on data analytics and the most important data to address
Utilizing the Wakefly information architecture program will result in greater “stickiness,” meaning increasing numbers of qualified visitors and more conversions. The natural result is additional sales for companies in the medical device industry. Medical research firms have studied how doctors seek information on medical devices. These studies show that the Internet is the primary resource for medical professionals researching medical devices. Therefore, as more hospital workers and doctors use the Web to learn more about various medical devices needed in their practices, website design becomes critical to the success of medical device companies. Understanding how to build a website that follows best practices on information architecture and Web lead generation will be keys to success.
The Wakefly campaign will offer medical device marketing veterans the tools they need for online lead generation.
About Wakefly
Wakefly is a Web development firm and online marketing firm specializing in the lead generation and conversion tools that will deliver a high return on your investment. We offer a proven tactical process to optimize your marketing initiatives across both online and offline channels. Our expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience that makes marketing easy. We are committed to delivering high-value leads and measurable ROI. For more information, please visit http://www.wakefly.com or call +1 (508) 616-2042.