Adhering to Web Development and Search Engine Marketing Best Practices Are Key Components to Driving and Converting Qualified Traffic
January 21, 2010 WESTBOROUGH, MA – Wakefly, an innovative, award-winning web development and online marketing firm, today announced the successful launch of a campaign geared toward life sciences companies, including biotechnology, pharmaceutical, medical devices, and contract research organizations (CRO). The goal of the campaign is to help life sciences marketers maximize their company’s website and online marketing ROI. Learn more about how Wakefly’s services will help life sciences companies maximize their website and online marketing ROI.
Many life sciences companies are beginning to embrace social media due to the increasing popularity of the Internet as a research tool. In fact, a survey fielded by The Science Advisory Board and co-sponsored by BioInformatics, LLC and PJA Advertising + Marketing, found that 77 percent of life scientists participate in some type of social media, including blogs, podcasts, wikis, Twitter and Facebook. This survey also found that 72% of life scientists consider company websites to be the most trusted source of information for their purchasing decision.
“The first step to become a winner in this paradigm shift in life sciences marketing is to ensure that you have a website that can be found by your target market”, said Jeff Demers, Wakefly’s search engine marketing practice group leader. “The next step is to build a dynamic, engaging website that encourages visitors to reach to you.”
To help life sciences companies launch websites that deliver a positive ROI, a s part of the campaign, Wakefly is offering a free, customized, comprehensive search engine marketing assessment. In addition, Wakefly’s search engine marketing team will conduct a 30 minute conference call with each respondent to flesh out the assessment’s findings and recommendations.
Wakefly’s search engine marketing assessment looks at five key areas for successful online marketing, and provides up to 10 concrete recommendations to improve your website and online marketing ROI. We look at:
1. Usability and Navigation:
a. Is each page no more than a few clicks away from the home page?
b. Is your home page the page with the highest exit and bounce rates?
2. Search Engine Visibility:
a. Are all the pages within your site indexable by the search engines?
b. Have you identified keywords that your target market is actually using to find solutions like yours?
c. Are the correct keywords being utilized in all the right places?
3. Converting Visitors into Qualified Opportunities:
a. Has your analytics been installed properly?
b. Do you have appealing offers on all your sub pages?
4. Design:
a. Does your home page do a good job of telling the visitor who the company is/what it does?
b. Does the look and feel of the website lend credibility?
The Internet has become the resource to find medical information. Nearly everyone begins their search for medical information with Google, Yahoo, Bing or another search engine. In preparing each free, customized search engine marketing assessment, Wakefly’s search engine marketing team looks at the key components to getting one’s site indexed in the search engines and found by one’s target audience. The assessment also looks at whether website visitors are converting into opportunities, and if not, will tell you why. The recommendations contained in Wakefly’s assessment are customized and specific to your individual website; no cookie cutter, canned report here.
This campaign will provide life sciences marketers with the information necessary to maximize their website and online marketing ROI.
About Wakefly
Wakefly is a web development and online marketing firm specializing in the lead generation and conversion tools that will deliver a high return on your investment. We offer a proven tactical process to optimize your marketing initiatives across both online and offline channels. Our expert team, with diverse backgrounds in marketing, technology, and creative, has the combined experience that makes marketing easy. We are committed to delivering high-value leads and measurable ROI. For more information, please visit http://www.wakefly.com or call +1 (508) 616-2042.
